BLOODLINES: Technology Hits Home

Reviews, Press Coverage and Honors

CONGRESSIONAL, PROFESSIONAL AND SCIENTIFIC SCREENINGS

BLOODLINES has been screened and used by both parties of the U.S. Senate. The Democratic Policy Committee had a Hill screening for staff and the Senate Republican Conference uses BLOODLINES (film, guide and web site) in senior staff discussion groups. The National Conference of State Legislators invited a special screening at its quarterly Forum and Health Leaders Seminar, and BLOODLINES was the focus of an unprecedented symposium (hosted by Donald Kennedy, Editor of SCIENCE) at the 2004 American Association for the Advancement of Science meeting. (The AAAS also hosted a special public screening of BLOODLINES and Producer Schwerin’s previous work, A Question of Genes, in Spring 2003.) BIOSCIENCE, the noted journal of the American Institute for Biological Sciences, and American Biology Teacher, the magazine of the National Association of Biology Teachers, both distributed BLOODLINES at their own cost, with their regular journal mailings. The National Association of Women Judges showcased BLOODLINES at its inaugural Genome Justice meeting.

Many organizations, including the American Press Institute, the National Science Teachers’ Association, the Pew Center for Genetics and Public Policy, the National Coalition for Health Professional Education in Genetics, the University of Pennsylvania’s High School Bioethics Program and the American Society for Reproductive Medicine have recommended and/or distributed BLOODLINES, and it has been the focus of many symposia at educational organizations, including Harvard Medical School’s Division of Medical Ethics, Stanford University, the University of Minnesota’s Center for Bioethics, the Life Science, Values and Society Program at the University of Michigan and many more.

“Noel has given us a moving and often disturbing glimpse into the new social possibilities that can arise from genetic and reproductive technologies. A fascinating and important work.”
Donald Kennedy, Ph.D., Editor in Chief, SCIENCE, Professor and President emeritus Stanford University, Former Commissioner, FDA; author, Academic Duty.

“We have been bombarded with hype about the ways in which the new molecular genetics will someday affect out lives. In refreshing contrast, BLOODLINES brings to life and deftly explores a series of issues currently at the vanguard of these technologies. In sensitive, reflective, and sophisticated ways, the film reveals just how much the “future” conundrums of genetics, law, responsibility, and human dignity are already with us.”
Troy Duster, Ph.D., Professor of Sociology, New York University, Chancellor’s Professor, University of California, Berkeley, and author, “The Legislation of Morality” and “Backdoor to Eugenics.”

“These and other unforeseeable and inconceivable questions [raised by biotechnology] will test the Solomonic wisdom of judges for many, many years to come. This was brought home by Noel Schwerin, the director/producer of the brilliant PBS documentary BLOODLINES: Technology Hits Home. Her film provided the foundation for the exploration by judges of the relationship between their own visceral reactions and fundamental beliefs in the sanctity of the human body and their democratic notions of autonomy, dignity, equality, privacy and progress.”
The Bench, California Judges Association, Autumn 2004.

PRESS

BLOODLINES generated a live chat with producer Schwerin at the Washington Post online the day of broadcast as well as 283 press clips (not including online outlets) covering nine out of the top ten media markets in the United States. The New York Times, and The New York Daily News and most other major newspapers listed it as a “Best Bets,” and broadcast coverage included All Things Considered, CBS Radio News, Hear and Now and Seattle’s The Beat. O Magazine and Mother Jones covered BLOODLINES stories in their December and January issues.

Additional reviews and features included a feature in the Boston Globe, a review in the Newark Star-Ledger, The Los Angeles Daily News, the Oakland Tribune (syndicated), Boston Post-Gazette, and Salon.com. Magazine coverage included positive reviews in TV Guide and highlights in New York magazine and Time Out New York. Syndicated highlights ran in The New York Times Syndicate, Gannett News Service and United Features.

Radio interviews with producer Noel Schwerin aired on more than 2,000 station and network affiliate stations.

MEDIA HIGHLIGHTS

O, Oprah Winfrey’s magazine recommended BLOODLINES and its web site.

Mother Jones ran a feature about one of the cases in BLOODLINES six months after the show aired.

Noel Schwerin was quoted in San Francisco magazine’s special October edition in an extensive article, Fertility Panic.

The Boston Globe, the NY Times, the NY Daily News, Salon.com and many others recommended and reviewed BLOODLINES. (See below.)

A live conversation with Noel Schwerin was featured on Washington Post Online the morning of broadcast.

HONORS

Special Capitol Hill Preview Screening, U.S. Senate. Washington DC, May 2003. Hosted by the Democratic Policy Committee.

Screening, Discussion and Core Curriculum, National Association of Women Judges’ Genome Justice Working Group. Phoenix, April 2005.

Special Symposium and Screening, Annual Meeting of the American Association for the Advancement of Science. Seattle, February 2004. Panel hosted by Donald Kennedy, Editor in Chief, SCIENCE.

Plenary Screening and Discussion, National Association of Women Judges’ Genome Justice Working Group. Seattle, July 2004.

Special Screening and Discussion, State of Washington Gender and Justice Commission. Olympia, November 2004.

Special Screening and Panel Discussion, The Medical Ethics Forum, Harvard Medical School Division of Medical Ethics. Boston, December 2003. Panel hosted by Daniel Callahan, Founder and Director of International Programs at the Hastings Center.

Plenary Screening and Discussion, Lasker Forum on Ethical Challenges in Biomedical Research & Practice, AAAS. Washington DC, May 2003. Co-chaired by Donald Kennedy, Editor in Chief, SCIENCE and Harold Shapiro, President emeritus and Professor, Princeton University, Chair, National Bioethics Advisory Commission.

“Grand Rounds” Screening and Discussion, Stanford University Center for Biomedical Ethics. Palo Alto, June 2004.

Special Symposium and Screening (with Schwerin’s previous work), The American Association for the Advancement of Science. Washington DC, May 2003. Panel hosted by Donald Kennedy, Editor in Chief, SCIENCE.

Plenary Screening and Discussion, Undergraduate Bioethics Conference, Program on Life Science, Values and Society, University of Michigan. Ann Arbor, March 2004.

International Health and Medical Awards Health Symposium. New York City, November 2004.

PROFESSIONAL ORGANIZATIONS

The National Society of Genetic Counselors used BLOODLINES in “trainer” training programs, and the Genetic Alliance has recommended the show to its constituents.

Reviews and recommendations for BLOODLINES (film, web and guide) were published in the American Press Institute’s Journalists’ Toolbox (online resources for reporters and editors); Ethics and Health Law News; the web site of the American Society for Reproductive Medicine; Judicature, the publication of the American Judicature Society; the International Documentary Associations web site; RESOLVE, the national infertility network; and many other professional and educational outlets

Hundreds of organizations publicized the project to their membership on their web sites, through their listservs and by direct mailings and email alerts, including the American Medical Association, the Association for Professors of Human Medical Genetics, the Association of American Medical Colleges, the Genetic Alliance, the Human Genome Project, National Coalition for Health Professional Education in Genetics, National Partnership for Women and Families, the Pew Center for Genetics and Public Policy and many others.

LIBRARY REVIEWS

Video Librarian, Editor’s choice, “Highly recommended”, Review with photo.
November/December 2004, Volume 19, No. 6.
Premiere video review magazine for public, school, academic, and special libraries.

Educational Media Reviews Online, “Highly Recommended,” May 13, 2005
Premiere online review database on media materials from major educational and documentary distributors, written primarily by librarians and teaching faculty
Review with photo: “A thought provoking look at the ethical dilemmas created by advancements in medical technology…Bloodlines is highly recommended and is sure to spark considerable discussion, especially when used with the study guide and/or website…Bloodlines is effective whether viewed in its entirety or for a single case study.

Library Journal, Recommended, October 2004, Volume 129, No. 16.
Review with photo: “The illustrative cases highlight complex and moving human stories…The video sensitively balances the human, scientific and legal questions and is recommended.”

School Library Journal, Recommended, October 2004.

American Library Association’s CHOICE Magazine, Web site review due Fall 2004.
CHOICE: Current Reviews for Academic Libraries reviews significant current books and electronic media (no video) of interest to those in higher education.

National Video Resources, Recommended, ongoing.
“The Research Revolution”, a partnership between National Video Resources and the American Library Association, and funded by the National Science Foundation.

PRIZES (partial list)

2004 National Association of Science Writers: Science in Society Award
First Prize
Television

2004 International Health and Medical Awards (“FREDDIES”)
First Prize
Issues and Ethics
BLOODLINES: Technology Hits Home (film)
Finalist
Communications
BLOODLINES: Technology Hits Home (film)
Second Prize
Issues and Ethics
http://www.pbs.org/bloodlines (web site)

2004 Women in Communications CLARION Awards
First Prize
Television Health Medical Story, National
First Prize
World Wide Web Site, Nonprofit

2004 Columbus International Film & Video Festival: The Chris Awards
Ben Franklin Award (Best of Media/Print)
Most creative and distinguished print material submitted with a film or video entered in the festival.

Chris Award
Science and Technology
Bronze

Chris Award
Humanities
Bronze

Chris Award
Social Issues
Honorable Mention

2003-4 International Association of Web Masters and Designers
Golden Web Award
First Place

2004 New York Festivals
International Television Programming Awards
Finalist
Documentary

2004 Aurora Awards
Platinum Best of Show
Documentary-Issues

Platinum Best of Show
Ethics/Report/Documentary

2004 WorldFest Houston
Silver “REMI”
Documentary

2004 US International Film and Video Festival
Creative Excellence
Ethics

PRAISE

“Our society is sadly lacking in broad-based discourse on the ethical implications of technological innovation. BLOODLINES should serve as a model of the way the electronic media can contribute to expanding public discussion of key moral questions. It dramatically highlights some of the crucial dilemmas created by rapidly advancing biomedical science. I wish it could be seen by everyone.”

Paul Ehrlich, Ph.D., Professor of Population Studies and Biological Sciences at Stanford University; author, The Population Bomb.

“Reproduction was once one of the most private and personal of human activities and amid the revolution we are undergoing in biotechnology, it has become anything but. This is a realm of artificial insemination, in vitro fertilization, egg and sperm donors, pregnancy surrogates, prenatal screening for genetic traits. In some realms, this saves individuals from the heartbreak of childlessness. In others, it poses some of the toughest ethical questions in medicine. BLOODLINES tackles this all—an immensely provocative and well-done film.”

Robert Sapolsky, Ph.D., Professor of Biology, Stanford University, and prize-winning author of “The Trouble with Testosterone,” “Why Zebras Don’t Get Ulcers” and “A Primate’s Memoir.”

“These and other unforeseeable and inconceivable questions [raised by biotechnology] will test the Solomonic wisdom of judges for many, many years to come. This was brought home by Noel Schwerin, the director/producer of the brilliant PBS documentary BLOODLINES: Technology Hits Home. Her film provided the foundation for the exploration by judges of the relationship between their own visceral reactions and fundamental beliefs in the sanctity of the human body and their democratic notions of autonomy, dignity, equality, privacy and progress.”

The Bench, California Judges Association, Autumn 2004.

“This excellent video explores entirely new territory at the intersection of law, technology, and society with clarity and respect. The wonderful photography, the real people, and the bleak midwestern landscapes set the stage for a wide-ranging discussion of these important issues.”

Sally Tobin, Ph.D., M.S.W., Senior Research Scholar, Center for Biomedical Ethics, Stanford University

“For those who like to consider the complex philosophical and ethical issues that could arise with third-party reproduction, BLOODLINES is compelling and very well told. Through individual stories, it brings to life such challenging questions as whether biology or intention holds the greater claim to parenthood…It is a riveting piece that should cause all of us to look at our state’s laws and case law about third-party reproduction to see if they would lead to the largely fair outcomes we see in BLOODLINES.”

RESOLVE, the largest national association providing information, advocacy and support to men and women facing infertility.

EDUCATIONAL USES & RECOMMENDATIONS

Organizations: Science, Education, Journalism and Law (partial list)

American Association for the Advancement of Sciences, Recommended.

American Institute for Biological Sciences, Recommended by AIBS President.
AIBS included (at its own expense) the BLOODLINES discussion guide in its regular mailing of the BIOSCIENCE, its monthly magazine.

National Association of Biology Teachers, Recommended for 8th Grade and above.
NABT included (at its own expense) the BLOODLINES discussion guide in its regular mailing of the American Biology Teacher, NABT’s monthly magazine.

National Coalition for Health Professional Education in Genetics, Recommended.
One of only seven videos recommended by NCHPEG.

National Reference Center for Bioethics Literature,
Kennedy Institute of Ethics, Georgetown University
Recommended (including for use in its High School Bioethics Curriculum).

National Council for the Social Sciences, Recommended.

National Science Teachers Association, Recommended.

Center for Bioethics, University of Minnesota, Recommended.

Center for Biomedical Ethics, Stanford University, Recommended.

School of Medicine, Harvard University, Recommended.

American Press Institute, Recommended.

Pew Center for Genetics and Public Policy, Recommended.

American Society for Reproductive Medicine, Recommended.

Science, Education and Law Journals (partial list)
The Bench, California Judges Association, Autumn 2004.
“The brilliant PBS documentary BLOODLINES…”

Judicature, The American Judicature Society, 2003, vol. 86, issue 6.

American Biology Teacher, National Association of Biology Teachers, vol. 65, #5.
Recommended for 8th Grade and above.

Professional Society/Professional Development Uses (partial list)

Judicial Education and Outreach
Federal Judicial Center
The education and research agency for the federal courts.

National Association of Women Judges
A professional society of more than 1,500 women judges from every state and all levels of the federal and state judiciary that is dedicated to ensuring fairness and gender equality in American courts.

Washington State Gender and Justice Commission
A commission of judges, attorneys, professors and others appointed by the Washington Supreme Court to promote gender equality in law and justice.

Ethics and Humanities
American Society for Bioethics and the Humanities
A professional society of more than 1,500 individuals, organizations, and institutions interested in bioethics and humanities.

Higher Education and Teacher Training
Northwest Association for Biomedical Research
NIH-funded teacher training workshops.

“Teaching Survival Skills and Ethics”, University of Pittsburgh
Highly competitive annual training for faculty and administrators in higher education to establish courses in professional development and research ethics at their institution.

StarNet, University of Washington
High school Human Genome Program for students and teachers.

High School Bioethics Program, Center for Bioethics, University of Pennsylvania

Genetics Education and Counseling Program, University of Pittsburgh
Professional development and counselor training.

Genetic Counseling Program, Brandeis University
Professional development and counselor training.

Stanford University Freshman Seminar Series Teacher Training
Special seminar with Schwerin videotaped and used for professional development with Stanford faculty.

School of Journalism, University of California at Berkeley

LIBRARY COLLECTIONS

American Academy of Judicial Education
Museum of Broadcasting, permanent collection
National Reference Center for Bioethics, Kennedy Institute of Ethics,
Georgetown University (a project of the National Library of Medicine)

Sample High Schools, Colleges and Universities
Arizona Western Colleges
Billings West High School (MT)
Brandeis University (MA)
Brigham Young University (UT)
Bryn Mawr College
Des Moines Area Community College
Dublin City Schools (High Schools – Ohio)
Federal Judicial Center
Garden City High School (NY)
Georgetown University
General Libraries of the University of Texas
Hampshire College
Harvard University School of Medicine
Indian Trails Public Library (IL)
Institute for Behavioral Genetics, University of Colorado
Jordan School District (High School – UT)
Lehigh University (PA)
Lorin County Joint Vocational School (OH)
Marymount Manhattan College
Massachusetts Institute of Technology
Niehoff School of Nursing, Loyola University
Oregon Health and Science University
Princeton University
Seattle Pacific University Library
Tempe High School (AZ)
Towsen University (MD)
University of Cincinnati
University of Colorado
University of Central Oklahoma Max Chambers Library
(included in library-wide Science Series)
University of Michigan Graduate Library
University of Pittsburgh
University of Wisconsin
University of Utah